The Press Now Depends on Readers for Revenue and That’s a Big Problem for Journalism – Discourse

By Audrey Mir

Over the past decade, a tectonic but largely unnoticed shift has happened: Much of the print and online news media now depend more on readers than on advertisers. At major legacy publications such as The New York Times, subscriber revenue far outstrips ad revenue. But this hasn’t led to a new golden age of journalism, with readers getting the unvarnished truth and public discourse being conducted by well-informed officials and citizens armed with facts. It turns out that many readers aren’t looking for objective truth. They want publications that support their beliefs and confirm their biases.

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